We recently won one of 2013 Glass Packaging Institutes (GPI) Clear Choice Awards. The prestigious industry awards are given to products packaged in glass that demonstrate strong consumer appeal, shelf impact and commercial success.
What is under a label? Hard to tell because if the package doesn’t compel you enough to pick it up, let alone buy it you never know.
The sun was setting on the way we used to farm.
We started out with some pretty artistic and sophisticated labels, telling the story we were farmers on the label. They were very nice and we still use them today on certain wines for a certain markets. These labels while doing a good job when we had the time to tell our story were not the best for standing alone in a crowded market place.
Original artwork bottle label
We then started to look around at what other beverage companies were up and we got some ideas. What if we applied some of those practices combined with our story? Because we have a real story that spans generations. We had cows that had generations all living at the same time. We had pictures of cows of multiple generations all living at the same time.
Plenty of authentic Dairy was in our blood.
Pictured below is a cow named “Edith” on the left My mother in law Donna is holding her. In the middle is my wife Michelle with one of Edith’s daughters and my sister in law Deb on right with one of Edith’s granddaughters.
We actually used to Have COWS!
Edith was not a “Happy Cow” getting her “gussied-up” for this picture was tough. She liked to be milked, eat and sleep that was pretty much it. She had a special stall next to the walkway out of the bar. It had a cool breeze in the summer, and was far enough in the barn it was warm in winter. Pictured below is what is left of her stall 15 plus years after she lived here over 13 years since we last milked cows. We have removed most of the “furnishings” that were in the barn.
Edith's old stall minus the mat, water bowl and name tag.
On the wine side what was “our story” we asked ourselves. Of course, cows came up. But what name would catch your ear, and what picture would make you stop and pick up that bottle?
Mad cow reached out and grabbed us.
Mad cow is a sweet white table wine. It is easy drinking for the new wine drinker and a wine for light summer fun and good times. It is not a wine you want to spend too much time analyzing, breaking down and over thinking it. It still needs to be made quality and free from faults but it is not a wine you are going to want to age and wait for that special moment, just drink it.
And finally the winning effort
And finally the winning effort, we didn’t set out to make an award winning label. We set out to create a package that people would want to pick up, own and give as a gift. It is a bottle that has a plastic sleeve covering the entire outside surface of the bottle. We think it is prettty cool, other must too as we beat out some pretty heavy weight competition.
