Pumpkin Marketing a 500 level course, Competitive Advantage, #Agritourism, #buylocal, eatlocal

October 24

My what sharp teeth you have?!

My what sharp teeth you have?!

Let me at em'

Let me at em'

Well I ain’t braggin but hey, sometimes even a blind nut finds a squirl….. or somethang like that? You C right up the street from us not even five minutes away lives this big ole’ metal dinasaur, and he ain’t purple! I have driven by it for a couple of years and this year I just stopped in to see if he might be interested in coming over to play?

Well his owner Mike West of Wild West Entertainment is just about as nice of guy as you could meet and he said “sure we can come over”. We worked out a dinasaur dinner budget (he’s gotta eat ya know), and well two weeks now are history, and the crowds just love to come to Maize Valley to see Megasaurus do it’s version of “Making Pumpkin Pie” Maize Valley Style. We are reloading for one more show on October 24th to highlight Megasaurus’s unique dinning style of cars and pumpkins. Now This is what I call Eating Local!

This fall has been a weather diasaster for us. We have had rain EVERY weekend since we opened the corn maze and fall harvest activities. But ya know what, our sales are down but not like they should be with the terrible weather we have encountered. We have lost all our Friday nights, and most all our haunted nights due to either direct rain or mud that made things unsafe. We upped the anti this year, the new maze games outlined in previous posts I think are paying off . The maze is staying in pretty good shape considering the weather, crowds and poor condition of the corn to start with.

I addition even though the haunt has not opened (one night so far) it allowed me to leverage marketing dollars from a local sponser excited about working with us and I was able to purchase several thousand dollars in radio that has in turn leveraged some other unique marketing ideas.

With this promotional push I had the confidence to go ahead and book Megasaurus which is a national quality act seen at Monster Truck shows all over North America (A similar machine sold for over $500,000 recently). And the story goes on with an agreement for next season as well and possible additional sponsors due the momentum and scope of our efforts to date and plans for next year. “And the beat goes on…..and the beat goes on”!

It’s all fun and games till somebody pokes an eye out or something like that I think Mom used to say… But hey when trying to carve our your place in the pumpkin selling world….sometimes it’s better to be lucky (have a megasaurus live up the street) than good!

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