Maize Valley @ #Farmers’ Market

August 14

View of the parking lot

View of the parking lot

Set up takes about 15 min.

Set up takes about 15 min.

Farmer Bill the "FunTSAR" in front of his 52' Ford

Well here we go again in 2009 for another season at local farmers’ markets. Let me first start off with a disclamer that goes something like…. I do not claim to be any sort of expert at selling at farmers’ markets. What I do have going on is my father-in-law grows awesome quality produce and I do know how to merchandise product. Basically with produce the saying goes, “Pile it High and Watch if Fly”.

We attend farmers’ markets for two reasons to promote our home farm market, winery and agritourism enterprises and second to sell some produce. Farmers’ markets are a great deal of work for the return compared to a stationary market or stand. But they do fulfill a roll and area piece of our marketing plan.

A huge side benifit is my daughters go and participate in the retailing of our products. It gives them first hand knowledge of what it takes to be a good salesperson. They earn some income and learn more than most kids do these days. I feel it will give them a competitive edge in life, no matter what they choose to do.

We have outfitted a couple of old Ford trucks as seen in the pictures especially for the purpose of attending the markets. The biggest reason is due to the diversity and size of our business a family member cannont always get to every market. We needed trucks set up to minimize the labor required and improve product quality while on the truck. The less you handle a product the better.

We use the trucks for wine pours, and mobile concession stands at our home location as well. They help provide brand identity. I do not believe that true success at a farmers’ should depend upon the grower himself attending. In order for a business to be successful in should be system based and not be dependent upon specific persons to fill necessary roles.

So whatever the case please shop as local as you can when it is competitive and enjoy! Here are a few vids of us on our journey into Canton one Saturday morning.

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